Monthly Archives: April 2017

Help with your brand color selection Choosing colors for your brand shouldn’t be about your favorite color, but rather what you want your logo to say about your company. Here’s a crash course on color psychology and what the 100 most valuable brands in the world are doing. How do companies pick logo colors? People pick their logo colors for a wide variety of arbitrary reasons. Some choose their favorite color. Others like the color of their first car because of what it represented at the time. I originally picked purple as The Logo Factory‘s official color because it was my (now) wife’s favorite, purple and teal was a trendy color scheme at the time and red, my favorite, seemed a little garish for what I wanted to portray. Others take a toss-the-dice approach, hoping to stumble upon a color scheme that looks “nice” on a webpage. All fine and dandy, but colors mean things and if used effectively as part of a design philosophy, can add an entire new level of effectiveness to your logo and the brand that surrounds it. How important are colors anyway? The most valuable […]

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