Tag Archives: Graphics

The power of a logo to elicit an emotional response can have a resounding effect on the way customers and potential customers view a particular product, service or company. A powerful logo may look simple but there’s nothing simple about creating effective logo shapes. Be aware that the logo shapes used to portray the most visible brands in our culture have not been chosen by chance – there are some powerful psychological forces at work. In this article we’ll take a look at how the informed use of shapes can be used to give your logo the desired resonance. How humans view logo shapes Our subconscious minds respond in different ways to different logo shapes. Straight lines, circles, curves and jagged edges all imply different meanings and so a skilled logo designer can use shape to infer particular qualities about the brand. Think, for example, of the Nike Swoosh: the combination of curves ending in a sharp point offers a strong suggestion of movement. Particular logo shapes send out particular messages: Circles, ovals and ellipses tend to project a positive emotional message. Using a circle in a logo can suggest […]